Weigh each theme against everyone you heard from.
When a study finishes, every theme in the Brief shows how many people raised it, out of everyone you heard from, and opens to the quotes behind it.
Start with Solo · £9.99Read every theme, counted by people
Each theme is a card: Nala’s summary and how many people raised it on the left, their words on the right. Tabs sort the themes by kind.
Click a small number in a summaryWhat they talked about
Nala’s summaryWorded by Nala from the quotes it cites. Rename it from the theme’s ⋯ menu.
Nala’s summaryWorded by Nala from the quotes it cites. Rename it from the theme’s ⋯ menu.
Nala’s summaryWorded by Nala from the quotes it cites. Rename it from the theme’s ⋯ menu.
Nala’s summaryWorded by Nala from the quotes it cites. Rename it from the theme’s ⋯ menu.
Theme cardsClick a small number in a summary and it lights the quote it rests on. The ⓘ says how far to lean on a theme.
No theme came up with everyone. Rebuilding reports by hand came up with the most people, 8 of 10.
The answer firstThe Brief opens on the theme most people raised, and says when none came up with everyone.
Who you heard from10 people
Won’t put their name on a figure they can’t trace to its source.
2 of 5 themes“I don’t trust a number unless I can see where it came from.”
PainDoubting numbers without a sourceWants the board pack done by Tuesday, not Friday night.
3 of 5 themesWho you heard fromEach person, what they want, and how many of the themes they’re in. A point only one person made is marked as theirs.
Open a theme to see what people meant
Nala groups a theme’s quotes into sub-themes, each led by the words that say it best. Then a few checks before you share it with your team.
Pick a sub-themeDoubting numbers without a source
People won’t stand behind a figure they can’t trace, and when two numbers disagree, the one without a trail loses. Most keep the source open beside the slide.
Sub-themes Nala’s grouping
Nala grouped Doubting numbers without a source’s 14 quotes into 3 ideas. Name each one for what it says, move quotes between them, or make one a theme of its own.
Can’t say where a figure came from
Centres on not being able to point at the source when asked.
“I don’t trust a number unless I can see where it came from.”
1P7’s wordsMostly experienced4 of 106 quotesA theme, openedPick a sub-theme, or a number in the summary, and it opens on its lead quote.
What they’d want3 asks from 6 of 10 people
What they’d wantEach ask under the theme it answers, after what the person was talking about when they asked.
A few checks before you share.
Is each theme one point? Combine two themes that say the same thing, and split one that says two.
Are Chasing approvals over email and Sharing outside finance the same point?
“Half my week is replying-all to get one number signed off.”
“Sales love having the numbers, but not in our format, so I send them twice.”
A few checks before you shareAre two themes the same point? Read both quotes, then decide. Undo puts it back.
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